Posts In ‘Behind-The-Curtain’ Topic

The Bieber Campaign: Bringing JB to Vokle

Monday, August 8th, 2011

No, we aren’t desperate.  But we may be a little sick.

It’s no secret that Justin Bieber is the talk of the town.  He’s got a global audience of fans that are nuts for him. He makes teenage girls faint with one flip of his bangs.  He’s got more twitter followers than Barack. And one lock of his hair goes for upwards of $40k.  Why so much love?  Because, this kid has humble roots, he’s got a set of pipes, and he does a stellar job at connecting with his fans. It’s no wonder why here at the Vokle office we’ve got a bad dose of…

Bieber fever.

So, in an effort to marry superstar singer with elegant live streaming platform, we’re introducing The Bieber Campaign.  The social media tidal wave created through ripples from none other than the fans of Justin.  So how do you join the movement? Join fans from around the world on Monday, August 15th and starting at 9AM PST, tweet at Justin Bieber asking him to host a LIVE Q/A on Vokle.  Throw a creative twist on your tweet, along with #biebervokle, and if the campaign is a success, we’ll ask several of you to work behind-the-scenes with the Biebs himself to produce the show!  With some luck and a few tweets we can bring JB to your computer screen. LIVE. Taking your text/video q’s.  :)

Let’s get the buzz going.  Right MEOW.

In Sum: Victory at Vidcon

Tuesday, August 2nd, 2011


Vidcon this past weekend was a blast and a half! We got to meet lots of awesome youtubers and spread the word on going live to thousands of attendees. Our proudest feat was the exclusive series of over 30+ live Q&A’s hosted directly on Vidcon’s frontpage, which helped fans who couldn’t make it to the event to chat with their heroes.

Hosts included several of the top ten most subscribed youtubers of all time, like Ryan Higa (who collaborated with musicians DeStorm and Kina Grannis), MysteryGuitarMan and Philip DeFranco.

Many broadcasters this weekend responded to their fans request for a Q&A, so don’t be afraid to tweet at your favorite youtubers, celebrities or musicians about doing a live event on VOKLE!

As always, unmute yourself :)

Have a Live Q&A with Your Favorite Youtuber!

Wednesday, July 20th, 2011

This year VOKLE is headed to VidCon, which sold out in a heartbeat. So we wondered, what about all the fans around the world who can’t make it? In an attempt to involve the fans who can’t make it, VOKLE has teamed up with VidCon to give viewers across the globe exclusive access to interactive conversations with top youtubers, directly on the VidCon website.

Youtube’s biggest stars will talk face to face with their fans, including…

Jenna Marbles

• My Drunk Kitchen

DeStorm

Wheezy Waiter

Phil DeFranco

Karmin

Mystery Guitar Man

Olga Kay

• Soldier Knows Best

Keep the Heat

Gloria Nava

Jimmy Wong

Alex Goot

Outback Zack

Cobus Potgieter

Dan Brown

Jacks Films

These top youtubers and many more will broadcast for thirty minutes each in consecutive live events on July 29th and 30th, as fans speak to their idols via live video and text questions. The events will include a one-click subscribe button, so viewers can follow the Youtube channels of hosts they enjoy most.

After the events are over, they will be converted into an incredible collection of youtube celebrity recordings, so people can peruse their favorite chapters or tweet out the most exciting questions. To see recording in action, check out My Drunk Kitchen’s Hannah Hart:

Gettin’ Vocal About Vokle

Friday, July 8th, 2011

As I wrap up my fourth week working here at Vokle I have made a couple realizations. The first is that Vokle is built upon synergy and fueled by passion; fostering relevant, sustainable relationships between broadcasters and their audiences. In an industry of black and white, suits and ties, 9am to 5pm, Vokle delivers a colorful business culture of intimacy and creativity.

The second is that Vokle has a lot of growing to do. However I have no doubt that as it goes through its growing pains, Vokle will not lose sight of the values that lend to its tight-knit community of users and its supportive, personable crew.

So, in honor of my love for both Vokle and infographics, here is a little visual digression designed by yours truly :)

A Message About the Broadcast Interruptions Yesterday

Thursday, June 30th, 2011

We’d like to apologize for the service interruptions that occurred yesterday. If you were in an event Wednesday afternoon you may have seen your video periodically freeze, and the site slow down.

We take reliability seriously here at Vokle, and we feel that the best way to let users know we’re serious about that is to be accountable to them. To that end, we’re providing a full breakdown of what happened yesterday, along with what we’re doing to make sure it doesn’t happen again. I’m going to split this into two parts, a short, non-technical description, and a longer, more technical one for those techies out there.

The Short of It

What essentially happened was a bug in our code caused a small portion of our users to bombard our servers with data, interrupting video service, and slowing down the site for everyone. We’ve since fixed the bug, and have implemented rate limits for our users, so if something like this happens in the future, those users get cut off from our service, instead of taking it down for everyone. In other words, we’ve limited the amount of damage a single computer, or group of computers can do.

A Full Breakdown

At 14:00 we noticed issues with some videos ‘freezing’ (their connections to our flash media servers were being dropped), and shortly thereafter the entire site went down for a few minutes. There were a number of large events happening at the time, and the video issues caused a large number of users to constantly refresh, pushing us over our web server capacity.

In short, the poor video experience caused people to flood our web servers. In that short period, we hit more than double our previous peak number of requests/second, exhausting our server capacity. We rapidly added more servers to mitigate the issue, unfortunately, by the time we scaled up, a large number of those users simply moved on from Vokle.

The core problem with regard to the video freezing however, was a small number of our clients inundating our servers with requests, crowding out legitimate users. We fixed this by rate limiting all clients, thus limiting the damage these bad clients could inflict.

Shortly after adding the rate limiting in video ‘freezing’ stopped, and load returned to normal. The process of troubleshooting the issue and fixing it took about 2 hours, during which we tried a few different things, and restarted a few different services, causing intermittent availability issues during this period.

We apologize for the inconvenience. Part of this was due to features we pushed earlier in the week, which you can read about here. We have however isolated the issue, and taken steps to ensure that problems of this precise nature won’t happen again, and thank you for your patience.

Finding a Voice at Vokle

Friday, June 17th, 2011

Hello Vokle community!  My name is Joel and I’m the freshest addition to the Vokle team.

Who am I?  I’m a California native, a beach boy who grew up right down the coast from the Santa Monica headquarters of Vokle, raised on sunshine, Laker basketball and In-N-Out double doubles.  I’m a Babson College student, weathered and calloused by cold winters and Boston Celtics fans.  I’m a former Londoner, a world traveler with a palate for global cuisine.  I’m an entrepreneur, a designer, a writer, an athlete, and most recently, a Vokleite.

As an advocate for creative expression and young, passionate start-ups my attraction to Vokle was natural. Vokle is about empowering people with a voice.  For me, it has given me the creative outlet I crave for.  I look forward to working with Vokle to strengthen and expand our community, so that more people out there can find their voice.

In short, if Vokle started out as a whisper, I hope to help it grow into a resounding roar.

RAWR.

Is Flash Having Trouble Recognizing Your External Cameras?

Wednesday, June 15th, 2011

Many users ask about shooting from an external angle, but are worried about Flash compatibility. For you fancy folks who want to use a camcorder to achieve that professional-look, you’ll find many consumer-level video USB and firewire cameras work fine with Flash.

If, however, Flash is having trouble accessing your external camera, we’ve stumbled upon a plugin for Macs that works miracles. A webcam driver called Macam has a plugin that helps your computer recognize a wider variety of cameras. Macam helped VOKLE out in a pinch during an important interview with Cindy Crawford.(even though she looks great from any angle):

For a semi-professional format on a PC, we recommend DVCAM.

If reliability is what you’re seeking in a broadcast, we recommend using your built-in webcam or a standard netcam for greatest most ease-of-use. If you’re looking to purchase a webcam, we recommend several compatible ones here.

Never forget the golden rule: no matter what your camera situation is, always, always test your camera and mic before you go live. Happy broadcasting!

The Little Start-Up That Could

Wednesday, June 1st, 2011

Here is a brief Twitter-based Tale to demonstrate how a little start-up named VOKLE was neck-and-neck with a giant called Ustream.

There was once a youtuber named MattsMacintosh, seeking to go live in the land of Live Streaming. So he reached out to his people:

At this point, the race is split: eight for Ustream and eight for VOKLE  (our tweet is not included in that vote), and MattsMacintosh makes his decision.

In this age-old battle, Goliath was chosen over David, but the underdog put up a courageous fight. After MattsMacintosh went live on Ustream, VOKLE got an additional three votes.

Total Tally: Ustream 8, VOKLE 11

All things considered, the VOKLE team is extremely proud that in this random pool of youtubers, VOKLE stood up against the almighty Goliath. Thanks to our users for providing the foundation of our live-streaming powers. We grow stronger every day, and we’ve been sharpening our slingshot for our next encounter with a giant ;)

Message in a Bottle!

Thursday, May 5th, 2011

Ahoy there fellow Vokleites!

My name’s Nelson, and I’ll be contributing to the VOKLE blog here and there. Just a little bit about myself, I recently moved to the Los Angeles region from Washington, D.C. and am ecstatic to team up with VOKLE!

I graduated high-school in 2008 with the hopes and dreams of becoming a novelist and a short story writer. I attended College of Santa Fe with the plans of majoring in Creative Writing but was soon thrown a curveball when it was announced over Thanksgiving break that the college could no longer support itself financially. I then transferred to Goucher College in Towson, Maryland for two semesters before deciding to take off school all-together. It was at this time that I decided to follow my passion in songwriting (a passion I’ve had for five years) and just two weeks ago moved to Los Angeles to start a fresh page in my life, a decision that has proven to be the best decision I’ve ever made, as it led me to VOKLE. After reading the mission statement and viewing the VOKLE website, I was hooked and here I am!

In my pursuit to start a fresh adventure, the VOKLE team has not only been welcoming but also inspiring. To be around such visionaries and passionate persons is more than I could have asked for. I look forward to my work with VOKLE.

* Feel free to follow me on Twitter!

Top Youtubers come together @ Playlist.Live

Tuesday, April 5th, 2011

On March 26-27th, YouTubers across the country united in Orlando for Playlist Live. Many Youtube Partners, including Freddie Wong, SwiftKarateChop and Mike Lombardo swung by the VOKLE booth and partook in nerf-gun knock-outs of Ustream (Uncool and Unoriginal VOKLE competitor).

Watch the Youtubers take down their target, plus a couple other playful Playlist moments: